Future marketing strategies for domestic steel structure enterprises. At present, there are shortcomings in the marketing of domestic steel structure enterprises, such as low price marketing, relationship marketing, lack of professional marketing talents, and chaotic marketing management. Only by recognizing the marketing misconceptions of steel structure enterprises, analyzing the shortcomings of marketing methods, and combining with the actual situation of the domestic steel structure construction market, can the marketing strategies of enterprises be effectively adjusted; Only by making effective adjustments can we conform to the trend of future market development and win a certain share after market integration in the coming years. In the coming period, steel structure enterprises must start with a good way of information collection, end with improving after-sales service level, supplemented by establishing their brand image, and fundamentally improve their marketing level from a strategic perspective.